How to set up unit price in WooCommerce

Adding unit pricing to your WooCommerce store helps customers understand exactly what they’re paying for, especially when dealing with customizable or bulk products.

With WCB Configurator Builder, you can dynamically calculate and display unit price based on customer-selected options. Unit prices are perfect for products priced by square meter, per item, per length, or per weight.

In this guide, you’ll learn how to set up unit pricing in WooCommerce using WCB Configurator Builder step-by-step.

What is unit price in WooCommerce?

Unit price is the cost of a product per standard unit (e.g., per kg, per meter, per item). This is especially useful when:

1. Selling products with variable sizes (tiles, fabric, wood)
2. Displaying cost per piece or portion
3. Offering products in bulk or wholesale
4. Complying with pricing transparency laws (in some regions)

What is WCB Configurator Builder?

WCB Configurator Builder is a powerful plugin that allows you to create interactive, customizable product experiences in WooCommerce. It enables real-time price updates, custom product logic, and visual configuration.

With WCB, you can configure advanced pricing rules like:

• Flat fees
• Percentage-based pricing
• Quantity-based pricing
• Unit-based pricing

How to set up unit price in WooCommerce with WCB Configurator Builder

Here’s how to implement unit pricing using WCB Configurator Builder:

Step 1: Install WCB Configurator Builder

• Log into your WordPress dashboard
• Navigate to Plugins > Add New
• Search for WCB Configurator Builder
• Click Install > Activate

Step 2: Create or edit a Product

• Go to Products > Add New (or edit an existing product)
• Choose Simple Product or Variable Product based on your needs
• Optionally set a base price for the product or enter “0” as regular price.

Step 3: Create a new user input field

To enable unit pricing, add a WCB numeric input field:

• Head over to WCB > Input fields and click Add new
• Enter a label called “Enter length” or “Set quantity”
• Select input field type: Number
• Optionally set min/max values and step intervals

Step 4: Set unit price logic

We will now change the input price type to calculate unit prices:

• Change price type of the input field to “unit price”
• In price field, enter the price per unit (e.g., “5”, “0.25”)
• In unit field, enter the unit the price applies to (e.g., “per meter”, “per unit”)

Example:
Unit price = $5 per meter
User input = 8
Input price = $5 x 8 = $40

WCB handles this calculation automatically and updates the total price in real-time on the frontend.

Step 5: Create WCB configuration for the product

• Head over to WCB > Configurations
• Create a new configuration
• Add the unit input field to the configuration form
• Link configuration to the product

Step 6: Test and publish

• Test the unit price field integration
• When satisfied with the result, publish the product

Bonus: Add length x width calculator (area-based pricing)

If your product requires area-based pricing (e.g., tiles or flooring):

• Add two input fields: Length (m) and Width (m)
• Use custom formula: Total Area = Length:value x Width:value x Unit price (fixed number)

This turns your WooCommerce store into a powerful unit pricing calculator without writing custom PHP!

Why use unit pricing with WCB Configurator Builder?

1. Transparency
   Show customers exactly what they’re paying per unit
2. Real-time updates
   Instant price changes based on user input
3. Scalability
   Works for multiple product types (tiles, food, fabric)
4. No coding
   Easy setup through the visual builder
5. Better UX
   Improve trust and conversion rates

Best use cases for WooCommerce unit pricing

Final thoughts

Adding unit pricing to your WooCommerce store with WCB Configurator Builder enhances pricing accuracy, customer trust, and conversion rates (especially for customizable and bulk products).

Whether you sell flooring, fabric, or food, WCB makes it easy to offer per-unit pricing with live calculations without writing code.

Start using WCB Configurator Builder today and turn your WooCommerce site into a smart, customer-friendly pricing engine!