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Formula price calculations

The formula price calculation feature is designed to give you complete control over pricing customization. This powerful tool allows you to input your own formulas to calculate the price of products based on specific criteria, making your pricing more dynamic, transparent, and tailored to individual needs.

What is a formula price calculation?

The formula price calculation enables you to create custom pricing rules that customers can use to calculate the cost of a product or service in real-time.

Instead of relying solely on fixed prices, customers can input variables—such as quantity, dimensions, weight, or any other parameter—and instantly generate a price based on a formula you’ve defined.

This feature is ideal for businesses that offer configurable products, services with varying rates, or products that require specialized pricing, such as custom-built items, large orders, or bulk discounts.

Use cases for formula price calculations

Customizable products
Businesses that sell products with a variety of configurable options (e.g., custom furniture, clothing, electronics) can use formulas to calculate the price based on customer selections.
Bulk and wholesale pricing
Offer special pricing for bulk orders where the price is calculated based on the quantity purchased or specific product characteristics.
Services with variable costs
For businesses that offer services like printing, shipping, or construction, the price can be calculated based on variables like the project size, location, or material costs.
Shipping and location-based pricing
Calculate pricing based on the customer’s location (e.g., shipping costs, regional taxes) or delivery timeframes, allowing for dynamic pricing based on geography.

Key features and benefits

Customizable pricing formulas

With the formula price calculation feature, you can design flexible pricing formulas that take various inputs from the customer. For example, you can create formulas based on factors like quantity, size, weight, or location, allowing customers to adjust these variables and see the price change instantly. Whether you sell custom-made furniture, printing services, or construction materials, you can build the perfect formula for any product or service.

Real-time price calculation

Customers can write and adjust formulas directly on the product page to see the price update in real-time. This provides a transparent and interactive shopping experience, as users can experiment with different parameters and instantly see how changes impact the final price.

Easy formula editor

The formula price calculation feature comes with an intuitive editor that makes it easy to create complex pricing formulas without the need for coding knowledge. Simply define your variables, set the calculation rules, and your formulas are ready to go. If needed, you can create multiple pricing formulas for different product categories or conditions.

Flexible inputs and variables

The tool allows you to define a wide variety of input fields, such as numeric values, dropdown selections, and checkboxes. This means customers can input measurements like length, width, and height for a product, select options for custom features, or adjust quantities, and the pricing will adjust accordingly. The flexibility of this system lets you tailor the user experience for virtually any business need.

How formula calculations work

Define the variables
Set up the inputs that customers can adjust—these could be numeric values (like dimensions or quantity), dropdown selections (like materials or colors), or other parameters that affect pricing.
Create the formula
Use our simple formula editor to write your pricing rules. This is located in WCB > Formula’s. For example, you might create a formula that multiplies the length and width of a custom product, applies a surcharge based on options, or adds a discount based on quantity.
Real-time price calculation
Once everything is set up, customers can interact with the inputs, adjust their selections, and instantly see the updated price without needing to reload the page. The calculation will update dynamically as they make changes.
Seamless checkout
After finalizing their product selection and seeing the price calculation, customers can proceed to checkout with their final price, ensuring an accurate and smooth transaction.