Visual product configurator for WooCommerce and WP

What is a visual product configurator?

A visual product configurator for WooCommerce and WordPress empowers you to offer a highly interactive and personalized shopping experience, allowing customers to customize products in real-time before making a purchase.

Using intuitive, drag-and-drop features, customers can make real-time modifications to a product’s appearance, options, and features, all while visually seeing the changes reflected on the product image.

For example:

Apparel stores: customers can choose a t-shirt design, select a color, and add custom text or graphics, seeing their choices in real-time.
Furniture stores: buyers can customize furniture by selecting materials, colors, and sizes, instantly previewing how their changes impact the product.
Tech gadgets: customers can select different hardware options, such as storage capacity, screen size, or colors for a smartphone or laptop.

These types of customizations help create a more immersive shopping experience, leading to greater customer satisfaction and higher conversion rates.

Stackable image layers

Save loads of time by using stackable image layers instead of creating all possible product variation images yourselves

3D model viewers

Create immersive product customization experiences using the built-in 3D viewer. Customize colors, textures, variants and more

Add text and images

Personalize products with text and image upload support. This is perfect if you want to add logo’s, names and engravings

Scale and rotate controls

Give your customers full control over the text and logo placement by enabling visual controls to perfect the scale and positioning on the product

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Offer complex product customization with ease

Some products, especially those with multiple variations, features, or components, can be challenging for customers to configure without proper guidance.

A visual product configurator simplifies this process by visually showing customers how different options will affect the final product. Whether you’re selling configurable laptops, customized gifts, or complex furniture, a configurator helps simplify product choices, making it easier for customers to design their perfect item.

Increase average order value (AOV)

By providing customers with the option to choose add-ons, upgrade features, or select premium materials, a visual product configurator can increase the average order value.

For example, a customer may choose a base product and then customize it with premium options that raise the price, encouraging them to spend more.

Stay ahead of the competition

In a crowded marketplace, offering visual product configurators gives you a competitive edge. Many online shoppers are looking for unique, customized products, and providing a visual tool for configuration can help set your store apart from the competition.

This not only improves your store’s user experience but also makes it more memorable to customers.

Increase engagement and conversion rates

Statistics show that customers love personalization. By allowing shoppers to see their customizations in real-time, you engage them in a way that goes beyond browsing static product pages.

When customers can visualize their unique product, they are more likely to add it to their cart and complete the purchase, significantly improving conversion rates.

Improve customer satisfaction

Giving your customers the ability to design and personalize their products means they get exactly what they want. This leads to higher customer satisfaction, as shoppers feel empowered to create a product that fits their exact needs and tastes.

A visual product configurator ensures that customers are confident in their purchase, reducing the likelihood of returns and increasing repeat business.

Real-time customization

A visual configurator should update the product image in real-time as customers make their selections. For example, if a customer changes the color of a shirt or selects a new material for a chair, the product image should immediately reflect those changes. This visual feedback reassures customers and enhances their shopping experience.

Drag-and-drop interface

A user-friendly, drag-and-drop interface makes the product customization process intuitive for customers, even if they’re not tech-savvy. Simple drag-and-drop tools allow customers to easily select and move options around, such as adding text or images to a product, picking colors, or selecting additional accessories.

Flexible product options

The configurator should allow you to add as many product variations as needed. Whether it’s different sizes, materials, colors, or custom features, the plugin should support the creation of a wide variety of customizable product options. The more flexibility you offer, the better.

Live pricing updates

As customers make changes to a product, the configurator should automatically update the price based on their selections. This gives customers a clear understanding of how different options impact the cost of the product, reducing confusion and increasing transparency.

3D product visuals

For more complex products, such as furniture or machinery, having a 3D product preview feature is an invaluable tool. A 3D preview allows customers to view their product from all angles, giving them a more detailed and accurate representation of their customization choices.

User-friendly admin panel

As a store owner, you need a straightforward admin panel to manage your products, customizations, and pricing. A good visual product configurator should integrate seamlessly with WooCommerce’s product management system, allowing you to easily add, update, and manage your configurable products.

Mobile optimization

Many shoppers browse and shop on their mobile devices. Ensure the visual product configurator you choose is mobile-responsive and offers a seamless experience on smartphones and tablets. Mobile optimization is crucial for maximizing conversions and providing a smooth user experience on all devices.

Integration with WooCommerce

Integrate seamlessly with WooCommerce’s built-in features, including cart management, checkout, and order management. This ensures that customized products are accurately captured in the cart and that customers can easily complete their orders.

$49/year

Form actions

Extend your forms with more actions, like share links, pdfs and wishlists

$39/year

Conditional display

Conditionally show or hide attributes in your configuration form

$49/year

Advanced fields

Extend your configurator form with advanced fields options

$39/year

Analytics

Get insights in your most popular configuration actions and conversion rates at a glance

Install the WCB configurator builder plugin

Select the WCB configurator builder plugin and install it on your WordPress site. You can easily install the plugin via the WordPress dashboard. Once the plugin is installed, you can start creating customizable products.

Create customizable products

Head over to WCB > Choices and add the different options or features you want customers to choose from, such as colors, materials, or additional accessories. Set the pricing for the options to reflect how each customization will impact the final cost.

Next, create a new configuration in WCB > Configurations and add all the choices to the configuration form.

Finally, configure the settings of your product configurator, such as the layout, design options, and product preview.

Launch and promote your configurable products

Once your visual product configurator is up and running, ensure that the user interface is intuitive and easy to navigate for your customers. Test the tool to make sure it works smoothly and integrates with your store’s checkout process.

Once you are satisfied with the result, promote your customizable products through your website, email campaigns, and social media channels. Highlight the customization options and encourage customers to engage with the tool to create their perfect product.

Will the plugin work with my theme?

The plugin is optimized to work with all well-coded themes and page builders.

Are swatches mobile-friendly?

Absolutely! WCB Configurator Builder is responsive by design. You can control the amount of swatches per row for desktop, tablet and mobile.

Can I add text and images to the product image?

Absolutely! You can personalize the product image with text and images using the text visual controls. For image uploads you need our advanced fields add-on

Can I charge extra for custom text?

Absolutely. You can set a fixed or percentage-based price for the field.

Can I layer images for configurable products?

Yes! WCB Configurator Builder supports multi-layered images, ideal for building complex products like cars, bicycles, or furniture sets.

Can I switch from 2D to 3D later?

Absolutely. Many stores start with 2D and upgrade to 3D once they validate demand or get access to 3D assets.

Will a 3D configurator slow down my website?

Not necessarily. If your GLB files are optimized it should not affect your website performance. Tip: use compressed models under 10MB, and WCB ensures WebGL compatibility for smooth performance.

Do I need WCB Pro for image uploads?

Yes. File upload fields are available only in the Pro version of WCB Configurator Builder.

Can I restrict upload size or type?

Yes! You can define allowed file types and max upload size for each upload field.

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Visual product configurator for WooCommerce and WP

What is a visual product configurator?

WCB has full support for visual customizations

WooCommerce professionals use WCB to save a lot of time