Your first choice
Product variations or options are referred to as “Choices” in the WCB product configurator plugin.
Let’s head over to WCB > Choices and create a new choice
Start by adding an admin title so you can find the choice back later easily. You can name it anything you want. This will not be shown in the configuration form.
Next, add a label. This is the title of the option that will be displayed in the form. Enter something like “Color” or “Material”
With the label in place, we must first define the type of the attribute. Depending on the type you will find yourselves the fields you need to complete your options.