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How to set up percentage prices in WooCommerce 

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Looking to apply percentage-based pricing in your WooCommerce store using a visual product configurator? With WCB Configurator Builder, you can create highly customizable product experiences and apply WooCommerce percentage prices dynamically. Perfect for stores that sell configurable products like furniture, apparel, or print-on-demand items.

In this guide, we’ll walk you through how to set up percentage pricing with WCB Configurator Builder step-by-step.

What is WCB Configurator Builder?

WCB Configurator Builder is a powerful tool that integrates with WooCommerce to let you build interactive product configurators. It allows your customers to customize products visually and see price updates in real-time based on their selections.

With the addition of percentage pricing, you can apply flexible price rules based on product attributes, options, or quantities, automatically adjusting prices as customers interact with your product builder.

Why use percentage-based pricing in WooCommerce?

Percentage pricing is ideal for:

  • Applying markup or discounts based on selected options
  • Scaling prices for bulk quantities or complex builds
  • Avoiding manual price calculations
  • Enhancing upselling opportunities

It’s especially useful when your product configurations are dynamic and can’t be pre-priced individually.

How to set up WooCommerce percentage prices

Follow these steps to configure percentage-based pricing:

1. Install and activate WCB Configurator Builder

If you haven’t already:

  • Go to your WordPress dashboard
  • Navigate to Plugins > Add New
  • Search for WCB Configurator Builder
  • Install and activate the plugin

2. Create a product

  • Go to Products > Add New
  • Set your product type to Simple or Variable
  • Add product title, price and description
  • Save the product

3. Add configurator options

  • Head over to WCB > Choices
  • Create new choices (e.g., Choose Material, Select Color, Add Extras)
  • In each choice, add your options (e.g., Oak, Walnut, Gloss Finish)

4. Enable percentage-based pricing

Each field in WCB can have its own pricing logic:

  • In the price settings, choose “Percentage price”
  • For each option, enter the percentage (e.g., +10% or -5%)
  • The percentage is applied to the base product price

Example:
Base Price = $100
Selected option = “Premium Wood” with +20%
Final Price = $120

PRO TIP

You can also base the percentage price on another field price instead of product base price. Simply select your field in the Percentage price field

5. Preview and test the configurator

  • Use the built-in preview tool
  • Select different options and watch the price update automatically
  • Make sure all percentage rules calculate correctly

Recommended use cases

  1. Custom Furniture
    Charge +15% for premium wood or finishes
  2. T-Shirts
    Apply +10% for XL sizes or +5% for special prints
  3. Digital prints
    Offer discounts like -10% for bulk purchases
  4. Accessories
    Add optional upgrades like engraving (+5%) or packaging (+8%)

Benefits of using WCB Configurator Builder for percentage pricing

Boost sales with smart pricing strategies

By combining WooCommerce’s flexibility with WCB Configurator Builder, you can offer a personalized shopping experience that adapts pricing based on customer choices (without needing a developer).

This not only increases average order value but also builds trust by giving customers clear pricing feedback as they shop.

Final thoughts

Setting up WooCommerce percentage prices with WCB Configurator Builder gives you the power to create a dynamic, customizable product catalog that reflects real-time pricing. It’s a game-changer for any WooCommerce store looking to sell configurable products with advanced pricing logic.

Ready to boost your product personalization? Install WCB Configurator Builder today and start building smarter product experiences with percentage-based pricing!

FAQ

Can I combine fixed and percentage pricing in the same configuration?

Yes, you can apply both fixed amount and percentage-based pricing to different fields within the same product configuration. This allows for more advanced and flexible pricing strategies.

Will percentage pricings work with discounts or coupon codes?

Yes. Since WCB modifies the product price, WooCommerce’s discounts, coupons, and tax rules will still apply as expected after configurator selections are made.

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