Save to wishlist

What is the save configuration to wishlist feature?

The save to wishlist feature allows users to save their personalized configurations of products directly to their wishlist.

Whether it’s a custom-built sofa with specific fabric choices, a tech gadget with selected add-ons, or a made-to-order piece of jewelry, customers can store all the unique options they’ve selected and return to them whenever they wish.

This feature ensures a smoother, more convenient shopping experience by saving time and offering users the flexibility to come back to their preferences later.

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Drive higher conversion rates

Save configuration to wishlist is a valuable feature that enhances the customer experience, reduces friction, and encourages repeat visits and purchases.

Reduce cart abandonment

By giving your customers the option to save their customized product configurations, you ensure that they never lose their progress and can return at any time to complete their purchase.

Increase customer satisfaction

This feature works especially well for businesses that sell products with multiple customization options or those that want to offer a more flexible, personalized shopping experience.

Gift registries and wedding registries

Customers can save personalized gift sets or registry items to their wishlist, allowing them to revisit the list later or share it with friends and family.

Special orders

For customers who want to make a special order, such as personalized engraving on a product or a unique bundle, the save configuration to wishlist feature allows them to save their selections until they’re ready to proceed.

Seasonal or promotional products

If you’re running a promotion or seasonal sale on specific items, customers can save their selected products to the wishlist and return to purchase them when they are ready or when the sale begins.

Complex products with many variations

Products with many customization options, like custom-built cars or specialized software packages, can be saved to the wishlist to avoid the need to reconfigure all settings later.

Save custom configurations for later

Customers can easily save their customized products, including all selected features, variations, and attributes, to a wishlist. This means they don’t have to worry about losing their choices if they need more time to decide or compare options with other products.

Convenient shopping experience

The ability to save personalized configurations makes shopping more convenient. Customers can return to their wishlist at any time, whether it’s a few hours later or a few days down the road, and pick up right where they left off. This helps enhance the customer journey by eliminating the need for them to remember or reconfigure their choices.

Reduce cart abandonment

When customers save their customized product configurations to a wishlist, they are more likely to return and complete their purchase later. This feature keeps the items fresh in their minds and makes it easier for them to finalize their decision. The ability to come back to a personalized product also reduces the likelihood of cart abandonment, especially for more complex or high-value items.

Personalized shopping

Customers appreciate a personalized shopping experience. By allowing them to save their favorite or most recent configurations, you help make their journey more enjoyable and tailored to their needs. It gives them the freedom to experiment with different product variations and revisit the options they liked best, all in one easy-to-access place.

Easy comparison of multiple configurations

For products with multiple customization options or configurations, the wishlist feature allows customers to save and compare different versions of the same product. They can experiment with different combinations of colors, features, sizes, or prices, and easily access and compare their saved configurations before making a final decision.

Encourage return visits and repeat purchases

By offering the ability to save configurations, you encourage customers to return to your store. Whether they need time to gather more information, check for discounts, or simply think about their options, a saved wishlist ensures they have a reason to come back and complete their purchase. This increases the likelihood of repeat visits and helps build customer loyalty over time.

Increase conversion rates

The save configuration to wishlist feature can help increase conversion rates by making it easier for customers to return to a product they’re interested in and finalize their purchase. The added convenience and transparency of saving customizations increase the chances that a customer will return to complete the checkout process.

WooCommerce

With WooCommerce installed, you can choose to display the wishlist page on the WooCommerce account dashboard. The wishlist is synced to the customer account data.

In-browser

If you don’t have WooCommerce installed, you can still use our in-browser wishlist. Important note: wishlist data is being removed when the user clears the cookies or returns to the site in a different browser or device.

Customize the product

A customer selects a product and customizes it by choosing from a range of options such as size, color, features, or other attributes.

Save to wishlist

Once the configuration is complete, the customer can click the “Save to Wishlist” button, which stores their personalized choices for future access.

Access wishlist

The customer can access their wishlist at any time, whether they’re logged in to their account or browsing on another device, and see their saved configurations.

Complete purchase

When the customer is ready to purchase, they can return to the wishlist, review their saved configurations, and add the item to their cart with all the customizations intact.