Product configurators have become essential tools for e-commerce brands looking to offer custom experiences.
But when it comes to choosing between a 2D product configurator and a 3D product configurator, many store owners aren’t sure which delivers better results.
In this article, we’ll compare 2D and 3D product configurators, break down the pros and cons of each, and help you decide which option is best for your WooCommerce webshop.
What is a product configurator?
A product configurator is an interactive tool that allows customers to personalize a product by selecting different options and showing the result visually before they buy. Product options often include colors, materials, features, or add-ons.
There are two main types of product configurators:
- 2D configurators: use layered or flat images to represent options.
- 3D configurators: use real-time, rotatable 3D models to show customizations.
Feature comparison
| Feature | 2D configurator | 3D configurator |
| Visual display | Flat images, layered or swapped | Interactive, real-time 3D model |
| User interaction | Basic (click to switch images) | High (rotate, zoom, pan, explore) |
| Realism | Limited (can’t view angles or depth) | True-to-life (see product from all sides) |
| Load fime | Faster (smaller files) | Slightly heavier (GLB files) |
| Setup complexity | Easier; only images required | Moderate; needs 3D modeling & WebGL support |
| Customization depth | Good for color or texture swaps | Excellent for structural changes or multi-part kits |
| Mobile compatibility | High | High (modern devices with WebGL support) |
| Cost to implement | Lower (especially for basic needs) | Higher (requires 3D assets) |
| Engagement level | Moderate | High |
When to use a 2D configurator
2D configurators are ideal for:
- Basic product options (e.g., color, text, surface patterns)
- Businesses without 3D assets or modeling resources
- Products with minimal structural variation
- Faster time-to-market
Examples:
- T-shirts with custom prints
- Phone cases with design swatches
- Business cards and packaging
Pros:
- Easy to set up
- Lightweight and fast
- Low learning curve
Cons:
- Limited realism
- No interactive depth
- Not ideal for complex products
When to use a 3D Configurator
3D configurators are ideal for:
- Products with interchangeable parts or high complexity
- Custom-built goods like furniture, electronics, bikes
- Premium experiences where visualization matters
- Businesses wanting to stand out with next-gen UX
Examples:
- Customized vehicles
- Electric bikes
- Personalized sheds
- Jewelry (e.g., rings, watches)
Pros:
- Realistic, immersive experience
- Boosts engagement and time-on-site
- Reduces return rates
- Great for marketing and social sharing
Cons:
- Requires 3D models (GLB, glTF)
- Longer initial setup
- Slightly heavier on page load
Performance and conversion impact
Numerous studies and A/B tests show that:
- 3D configurators increase conversion rates by up to 30 – 40% vs static product pages.
- Customers using 3D tools are more likely to complete checkout, especially for high-priced items.
- Return rates drop significantly when customers can rotate and inspect products in 3D before purchase.
2D vs 3D configurator: decision guide
Ask yourself:
- Do your products have interchangeable components or structural complexity?
- Is visual realism important for buyer confidence?
- Do you have (or can you get) 3D models of your products?
- Do you want to reduce returns and increase AOV?
If you answered yes to most of the above, a 3D configurator is likely the better choice.
If your product is more straightforward, or you’re testing custom options for the first time, a 2D configurator is a great place to start.
Conclusion: choose what fits your product strategy
Both 2D and 3D product configurators can add serious value to your online store, but the right choice depends on your product complexity, resources, and customer expectations.
- For simple visual changes: go 2D.
- For immersive, multi-component experiences: choose 3D.
FAQ
Can I switch from 2D to 3D later?
Absolutely. Many stores start with 2D and upgrade to 3D once they validate demand or get access to 3D assets.
Is a 3D configurator better than 2D?
For complex, customizable products: yes, 3D offers more realism and a better shopping experience. But for simpler items, 2D can be more efficient and cost-effective.
Will a 3D configurator slow down my website?
Not necessarily. If your GLB files are optimized it should not affect your website performance. Tip: use compressed models under 10MB, and WCB ensures WebGL compatibility for smooth performance.
Do I need to know 3D modeling to use WCB Configurator Builder?
While you need to upload a GLB file, you don’t need to create one yourself. You can hire a designer or use existing 3D assets.
If you decide to create 3D models yourselves, you do need to have a basic understanding of 3D modeling, preferably in Blender.
What file format does the 3D model need to be in?
WCB supports GLB (.glb) and glTF (.gltf) a modern, web-optimized 3D format that’s lightweight and fast-loading across devices.
