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Visual product configurator for WooCommerce and WP

A visual product configurator for WooCommerce and WordPress empowers you to offer a highly interactive and personalized shopping experience, allowing customers to customize products in real-time before making a purchase.

Whether you’re selling furniture, apparel, jewelry, or tech gadgets, a visual product configurator can help your store stand out and drive sales by making product customization simple and fun for your customers.

What is a visual product configurator?

A visual product configurator is an interactive tool that allows customers to customize and personalize products directly on your website.

Using intuitive, drag-and-drop features, customers can make real-time modifications to a product’s appearance, options, and features, all while visually seeing the changes reflected on the product image.

For example:

  • Apparel stores: customers can choose a t-shirt design, select a color, and add custom text or graphics, seeing their choices in real-time.
  • Furniture stores: buyers can customize furniture by selecting materials, colors, and sizes, instantly previewing how their changes impact the product.
  • Tech gadgets: customers can select different hardware options, such as storage capacity, screen size, or colors for a smartphone or laptop.

These types of customizations help create a more immersive shopping experience, leading to greater customer satisfaction and higher conversion rates.

Why do you need a visual product configurator for WooCommerce?

Offer complex product customization with ease

Some products, especially those with multiple variations, features, or components, can be challenging for customers to configure without proper guidance.

A visual product configurator simplifies this process by visually showing customers how different options will affect the final product. Whether you’re selling configurable laptops, customized gifts, or complex furniture, a configurator helps simplify product choices, making it easier for customers to design their perfect item.

Increase average order value (AOV)

By providing customers with the option to choose add-ons, upgrade features, or select premium materials, a visual product configurator can increase the average order value.

For example, a customer may choose a base product and then customize it with premium options that raise the price, encouraging them to spend more.

Stay ahead of the competition

In a crowded marketplace, offering visual product configurators gives you a competitive edge. Many online shoppers are looking for unique, customized products, and providing a visual tool for configuration can help set your store apart from the competition.

This not only improves your store’s user experience but also makes it more memorable to customers.

Increase engagement and conversion rates

Statistics show that customers love personalization. By allowing shoppers to see their customizations in real-time, you engage them in a way that goes beyond browsing static product pages.

When customers can visualize their unique product, they are more likely to add it to their cart and complete the purchase, significantly improving conversion rates.

Improve customer satisfaction

Giving your customers the ability to design and personalize their products means they get exactly what they want. This leads to higher customer satisfaction, as shoppers feel empowered to create a product that fits their exact needs and tastes.

A visual product configurator ensures that customers are confident in their purchase, reducing the likelihood of returns and increasing repeat business.

Key features of a visual product configurator for WooCommerce and WordPress

7. Mobile optimization

Many shoppers browse and shop on their mobile devices. Ensure the visual product configurator you choose is mobile-responsive and offers a seamless experience on smartphones and tablets. Mobile optimization is crucial for maximizing conversions and providing a smooth user experience on all devices.

How to set up a visual product configurator on your WooCommerce store

Step 1: Install the WCB configurator builder plugin

Select the WCB configurator builder plugin and install it on your WordPress site. You can easily install the plugin via the WordPress dashboard.

Step 2: Create customizable products

Once the plugin is installed, you can start creating customizable products.

Head over to WCB > Choices and add the different options or features you want customers to choose from, such as colors, materials, or additional accessories. Set the pricing for the options to reflect how each customization will impact the final cost.

Next, create a new configuration in WCB > Configurations and add all the choices to the configuration form.

Step 3: Customize the configuration settings

Finally, configure the settings of your product configurator, such as the layout, design options, and product preview. Ensure that the user interface is intuitive and easy to navigate for your customers. Test the tool to make sure it works smoothly and integrates with your store’s checkout process.

Step 4: Promote your configurable products

Once your visual product configurator is up and running, promote your customizable products through your website, email campaigns, and social media channels. Highlight the customization options and encourage customers to engage with the tool to create their perfect product.