What is a WooCommerce product configurator?
A WooCommerce product configurator is a powerful plugin that enables your customers to personalize and customize products directly on your WooCommerce store.
From choosing colors and sizes to adding custom text or uploading images, the configurator gives customers full control over the product creation process.
By integrating a product configurator with your WooCommerce store, you enable customers to visualize and select options that suit their preferences, while the system dynamically adjusts the price and final design in real-time.
This unique, interactive experience leads to increased customer satisfaction and higher conversion rates.
Key features of WooCommerce product configurators
Why use a WooCommerce product configurator?
Streamline inventory management
Rather than managing dozens or hundreds of different product variations (size, color, material, etc.), you can list a base product and let customers customize it through the configurator.
This reduces clutter in your store and makes inventory management easier, while still offering a wide range of options to your customers.
Reduce cart abandonment
When customers can see the exact product they are ordering and have the ability to modify it according to their preferences, they are more likely to follow through with the purchase.
A product configurator helps to build confidence and reduces the chances of cart abandonment, as customers feel more in control of their buying decisions.
Enhance customer experience
Customization is a powerful motivator for consumers. Offering a WooCommerce product configurator allows your customers to design their ideal product, resulting in a more personalized and enjoyable shopping experience.
Whether it’s custom t-shirts, bespoke furniture, or unique jewelry, providing a configuration tool gives customers the satisfaction of creating a one-of-a-kind item.
Increase conversions and sales
Research shows that personalized shopping experiences can boost conversion rates significantly. Customers are more likely to complete a purchase when they feel they are getting exactly what they want.
By enabling product customization through a WooCommerce product configurator, you reduce hesitation and encourage shoppers to finalize their purchases—driving up your sales.
Encourage up- and cross-selling
A WooCommerce product configurator can also help you implement upselling and cross-selling strategies effectively.
As customers customize their product, you can display relevant accessories, premium features, or upgraded materials, encouraging them to spend more on complementary items. This increases your average order value.
Seamless integration with WooCommerce
A WooCommerce product configurator is designed to work effortlessly with the WooCommerce platform, ensuring smooth functionality for both you and your customers.
It allows for easy product configuration, real-time pricing updates, and instant inventory management—all from within the WooCommerce dashboard.
Real-time price calculation
As customers customize their products, the price dynamically adjusts based on the options they select.
This provides transparency, allowing customers to see exactly what they are paying for at every step of the customization process.
Real-time pricing can help reduce any surprise costs and increase customer satisfaction.
Mobile optimization
With mobile commerce on the rise, ensuring your product configurator works well on smartphones and tablets is essential.
The WCB configurator builder is optimized for mobile devices, allowing customers to customize their products on-the-go, leading to higher engagement and more sales.
Works with Simple and Variable product types
The WCB configurator builder plugin works with both WooCommerce Simple products and WooCommerce Variable products.
Transform simple products into customizable products with various options, or extend your existing variable options with even more fields, like custom text inputs for example
View live demoBest practices for optimizing your WooCommerce product configurator
How to add a WooCommerce product configurator to your webshop
Step 1: Install the WCB configurator plugin
Start by adding the WCB plugin to your WordPress website. You can download from the wordpress plugins page. You can find the installation instructions in our documentation pages.
Step 2: Set up your customization options
After installation, configure the customization options for your products. The WCB plugin allows you to create various options and user input fields. Add visuals, define choices and set up prices.
Next, create a new configuration and add all the inputs and options to the configuration.
Finally, choose to display the configuration using a shortcode, or show configuration options for a given product.
Step 3: Test your configurator
Before launching, thoroughly test the configuration to ensure that all features are functioning properly. Check for real-time price updates, customization options, and make sure the product displays correctly on both desktop and mobile devices.
Step 4: Launch and promote
Once you’re happy with the setup, go ahead and launch your product configurator. Promote the feature through social media, email newsletters, and your website to attract more customers. Highlight how easy it is for them to create their perfect product, and watch your sales soar!