What is a WordPress product configurator?
A WordPress product configurator is a tool that enables your customers to design and personalize products directly on your website.
By offering a simple, intuitive interface, a product configurator allows users to choose from different options like colors, sizes, features, materials, and more.
This customization feature provides a better shopping experience, ultimately leading to higher engagement and conversions.
Key features of a WordPress product configurator
Why should you use a WordPress product configurator?
No WooCommerce required
Product configurators built for WordPress don’t require you to have the WooCommerce plugin installed. This is great if you just want to showcase your product variations on your product website
Cost and time efficient
Building a website is often cheaper and faster than building a whole webshop. If you are just starting a business or want to offer product configurations on request quote basis only, a product configurator for WordPress is a great solution
Simple way to get in touch
WordPress product configurators offer a way to get in touch easily about detailed configuration options. Customers can share configuration links and ask information about the specific configuration.
Contact formsAdd a product configurator to your WordPress website
Step 1: Install the WCB configurator plugin
Once you’ve downloaded the WCB configurator plugin, install it on your WordPress website. The plugin offers a four step setup process, making it easy to configure the options and visual displays.
Step 2: Configure your product
Customize the configurator settings according to your product offerings. Upload images, add product customization options, and add prices for the options your customers can select.
Step 3: Test the product configurator
Before going live, test the product configurator on your website. Make sure all options are functioning correctly, and that the pricing and customization features work as expected.
Step 4: Launch and promote
Once everything is set up, it’s time to promote your newly customized product offering. Highlight the configurator’s features on your product pages, and use marketing strategies like email newsletters and social media to inform customers about the new personalized shopping experience.
Recommended add-ons
Benefits of integrating a product configurator with WooCommerce
If you’re using WooCommerce for your WordPress site, integrating a product configurator is a game-changer.
WooCommerce is one of the most popular eCommerce platforms, and when combined with a product configurator, it can deliver even more value.
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